Ammar Čeliković is the founder of TrustYourMatch, where he publishes data-backed research on dating apps, match rates, and user behavior.

TrustYourMatch was built around a simple idea: most dating advice is recycled opinion, but users deserve clearer answers grounded in real data. Ammar’s work focuses on analyzing platform behavior, identifying patterns that actually show up in user datasets, and turning those findings into practical insights.

His research is centered on questions that most dating content skips over. What counts as a normal match rate? Does swiping behavior matter more than profile optimization? Which common assumptions about dating apps hold up in the data, and which ones fall apart when you test them?

About TrustYourMatch

TrustYourMatch is an independent dating-app analysis site focused on helping users understand match rates, swiping strategy, and app behavior through actual user data rather than generic advice. The goal is not to publish the loudest take, but the clearest one.

What He Writes About

Ammar writes about dating-app match rates, user behavior, swipe patterns, and the gap between common dating advice and what the data actually suggests. His work is designed for readers who want something more useful than anecdotes, recycled tips, or algorithm myths.